Category: blog

While the term SEO is very familiar to anyone who does any sort of online marketing, the terms on-site SEO and off-site SEO are not as familiar or referred to as much, even though both play a significant part in how your web site displays and ranks in search engines. So what exactly are on-site… Continue reading On-Site SEO: Best Practices You Need to Implement

Search Engine Optimization, otherwise known as SEO, is one of the most commonly used terms in marketing today. It’s rare to look at a marketing web site or have a discussion about online marketing and growing your business without some reference to SEO. But what exactly is SEO? SEO stands for Search Engine Optimization. In… Continue reading SEO Basics: What You Need to Know

Google Analytics is one of the most powerful marketing tools available to businesses today. Even though any mention of the term “analytics” can make many feel overwhelmed, if you’re doing any sort of digital marketing to try and attract new patients to your hearing center, it is important that you become familiar with how to… Continue reading Three Ways Google Analytics Can Help Boost Your Business

Have you ever wondered where content on web sites is stored, or how web sites are displayed and become accessible on computers and other electronic devices? All of this is done through what’s called a web host, which is a type of company that provides services that allow you to rent their web servers for… Continue reading Web Hosting 101: What to Look for in a Web Host

Do you think your web site looks “fine?” Do you think the graphics, including your logo, look good? Do you think the text is easy to read? Do you think it’s easy to find information on your web site? Now, let’s do a little test: think of something you need information about, search for it… Continue reading Why a Modern Web Site is Vital for Your Business

It’s that time of the year again when anyone and everyone involved with marketing is talking about and doing research to try and determine what the trends in marketing will be for the upcoming year. Why is this? Because marketers and business owners need to be able to plan ahead and jump on trends before… Continue reading New Year, New Outlook: Top Digital Marketing Trends for 2017

As online review web sites continue to evolve, more and more consumers are relying on them to make purchasing decisions from businesses for products and services. Both positive and negative reviews can impact a consumer’s buying decision, as the number of reviews, and the content of the reviews, posted about a business can easily help… Continue reading Smart Tactics for Managing Negative Online Reviews

Redesigning and building a new web site for your business can often be challenging, especially when it comes to the process and what questions to ask your web site developer. Here are five factors you should consider when designing a new web site: Content Management Systems (CMS) Just like a computer is built on a… Continue reading Five Factors to Consider When Designing a New Web Site

If you think you don’t need a web site that is mobile responsive, think again. Most consumers today have a smartphone, which they actively use to browse the internet. Yet, it’s a message that still bears repeating. Positioning your business where your customers are is crucial for any business. Let’s take a look at this… Continue reading Five Key Reasons Why Your Business Needs a Mobile Responsive Web Site

Understanding the importance of digital marketing these days is simple: because the majority of consumers today are online, it is vital that you market your business online so you are in front of where consumers are, and they can see you. However, understanding the terms associated with digital marketing can be a little challenging at… Continue reading Essential Digital Marketing Terms You Should Know