Category: blog

In October 2018, Google announced the end of Google+, the company’s social networking platform that debuted in 2011. Ben Smith, Google Fellow, and Vice-President of Engineering made the announcement following the revelation that a privacy bug had exposed users’ information, while also acknowledging that Google+ “has not achieved broad user or developer adoption.”[1] Google announced… Continue reading What Does the End of Google+ Mean for Your Website and Reviews?

You likely already know how useful online marketing would be for your business and, chances are, you’ve already taken the first step by getting a website for your practice. But the question is: are local people finding it? To be competitive in your local hearing healthcare market, your website needs to not only stand out… Continue reading Best Practices to Stand Out Online in Your Local Market

Digital technology has revolutionized our lives on every level, from the personal to the professional. For patients, it’s also transformed the ways they research, locate, and interact with their healthcare providers. And, more importantly, it’s also changed their expectations. These days, patients are used to researching topics related to their hearing health online, finding the… Continue reading Keep Your Patients Happy by Going Digital

Over the years the ranking algorithms used by search engines like Google have changed a lot. The most recent iteration employs natural language learning and artificial intelligence with a strong emphasis on mobile search. Although algorithms are closed-guarded proprietary secrets, search engines provide free resources and guidelines on how to optimize your website’s content. Despite… Continue reading Outdated SEO Strategies Worth Letting Go

Despite what your high school English teacher may have explained, great content is not rooted in excellent sentence structure and word choice—at least not online. Readers online continue to reveal their preference for content that is both informative and entertaining. Thus, the world of blogging and its lawless disregard for proper syntax, paragraphs, and liberal… Continue reading 6 Ways to Quickly Improve Your Content

Before the days of Google, web directories were the main tool for navigating the Internet’s growing array of websites. In fact, Yahoo was actually a website directory in the early 90’s before it became a search engine. Despite a lot of changes since those much simpler days online, website directories remain a useful tool for… Continue reading Directories 101: Get Your Website Listed Online

One of the most effective ways to leverage your written content online is to post it on websites other than your own. Similar to contributing an article to a magazine, posting a blog as a guest writer — or guest blogging — can be a mutually beneficial arrangement. Content is currency in our Digital Age… Continue reading How to Find Guest Blogging Opportunities

With its wide reach across demographics and little to no cost for self-promotion, social media has gained a reputation as a marketing paradise. But are businesses really finding success with it? The answer is: yes. Considering that nearly 80% of Internet users in the U.S. are on Facebook alone — with Baby Boomers being the… Continue reading Achieve Better Online Visibility with Social Media

Your website’s ability to attract new patients online rests largely on its visibility to people searching for local services through search engines like Google or Bing. If your website is buried under pages of results for searches related to your services, chances are you aren’t getting the volume of new inquiries that the Internet can… Continue reading Link Building Basics and How It Can Improve Your Website’s SEO

Your website is your digital storefront for the busiest marketplace in the world: the Internet. It’s lined up next to an endless stream of other websites vying for attention and needs to be attractive in this increasingly competitive landscape. Research shows that you have 10 seconds to convince a website visitor to stay and learn… Continue reading 7 Features Your Website Needs to Convert Visitors into Patients