Category: blog

As a hearing healthcare professional, your top priority is serving your patients. However, there is no denying that your hearing practice is a business, and in order to gain new clients in 2019, digital marketing is a must. While traditional forms of marketing like direct mail, TV and radio ads, and billboards are still in… Continue reading The Most Common Misconceptions about Digital Marketing in Healthcare

In 2019, your practice can grow more than ever before! The truth is that growing a small, local business – like your hearing practice – is different from growing a large, global corporation. To help you navigate today’s digital marketing trends and find what is truly important to your practice, our team at AudiologyPlus has… Continue reading 3 Tips for Small Businesses in the New Year

If you keep up to date with digital marketing, you know that trends and strategies change often. Within a specific niche, like healthcare, digital marketing trends are even more particular. If your practice is not keeping up with the latest trends and strategies, your business can easily fall behind the competition. Here at AudiologyPlus, we… Continue reading The Top 5 Healthcare Marketing Trends for 2019

If you’re working on growing your business’s online presence, it’s likely that you’ve heard of Google Analytics. Google Analytics is a free tool provided by Google that helps you evaluate your website traffic and assess the effectiveness of your online presence. While Google Analytics can be very helpful in understanding how your website is performing,… Continue reading Google Analytics Can Be Overwhelming—Here’s an Easy Guide to Understanding What It All Means

If you’ve heard of virtual reality before, it was likely mentioned in the context of gaming. Virtual reality (VR) is a technology that features a computer-generated experience in a simulated three-dimensional environment. While virtual reality gaming is becoming increasingly popular, VR also has applications in other fields—including audiology. The Shepherd Centre, which is an Australian… Continue reading Using Virtual Reality to Experience Silence and Understand Hearing Loss

As a hearing care professional, you’re well aware of the importance of properly treating hearing loss, and you know how hearing loss can affect a person’s overall health and quality of life. However, not all patients—even those with hearing loss—share this same understanding. When you’re able to share the importance of treating hearing loss with… Continue reading Patients With Untreated Hearing Loss Incur Higher Healthcare Costs Over Time – Some Information to Easily Share

Welcome, 2019! As we move into the new year, it’s the perfect time to set goals for yourself and your business. How does SEO fit into your practice’s goals? Your online presence can be a powerful tool to attract new patients and grow your practice. SEO, or search engine optimization, is essential in ensuring that… Continue reading It’s a New Year! What does 2019 mean for SEO?

Have you ever received a thank-you card with a message that was obviously generic? Perhaps the sender didn’t address it to you by name, or they didn’t mention what exactly they were thanking you for. This generic thank-you card probably left you feeling dissatisfied. By contrast, think of a personalized thank-you card you’ve received. The… Continue reading The Importance of a Personalized Website

Not long ago, artificial intelligence (AI) might have sounded like a technology that could only exist in science fiction novels and films. However, in the last few years, AI has become a reality that more and more companies are adopting to enhance their business. Before we discuss how artificial intelligence is changing digital marketing and… Continue reading 3 Ways Artificial Intelligence Will Impact Digital Marketing in 2019

A website is a great first step in establishing your online presence and bringing in more new patients. Once your website has an appealing design, unique content, and accurate contact information, it’s time to see how you can push it further in engaging website visitors and converting them into patients. Most practices are now considering… Continue reading The 2 Things Most Practices Are Considering for Their Website