Category: blog

As an audiologist, you focus on helping people who experience hearing loss and other hearing disorders. For many patients, treatment includes being fitted with a hearing device. Because so many patients use hearing devices, it can be easy to focus on the technological aspects of your patients’ care. However, recent research has shown that this… Continue reading The Gap & Necessity of Counseling Skills in Audiology

Whether you are an Android user or iPhone user (or a user of yet another brand of phone), you know that every phone brand is constantly adding new features and updates to outdo one another. It has become common to hear about new cameras, new phone sizes, new operating systems, and more. Google has recently… Continue reading Google Has Launched Two New Features for Android Phones For Hearing-Impaired Users

Just like audiology, digital marketing is an ever-changing field that requires professionals to keep up with the latest trends in order to stay at the top of their game. Although most digital marketing professionals are aware of personalization and how it relates to digital marketing and customer experiences, a gap remains between what a customer… Continue reading Personalization in Marketing: What You Need to Know

Do you have a website for your practice? If so, why? And if not, why might you need one? While it is true that a website can provide helpful information and resources to your existing patients and allows you to share information about your team and your practice philosophy, one of the greatest functions of… Continue reading How the Technical Aspects of SEO Impact Your Website’s Performance in Search Engine Rankings

Imagine this scenario: A person searching for professional hearing services finds your practice’s website through a search engine. They land on your homepage, read a little bit about your practice, and decide to look into your services. After browsing through the hearing services you offer and reading your biography, they decide to check out your… Continue reading Do You Know What Your Patients Need From Your Website? A Guide to Patient Resources

As an audiologist, it is likely that a high percentage of your clientele is made up of older adults with hearing loss. With your professional training and years of study and experience, you understand that many people experience hearing loss as they age. It may surprise you to learn, then, that many older adults do… Continue reading Major News in Audiology: Older Adults Do Not Access Professional Help with Hearing Aids

On August 1, 2018, Google confirmed that they had released a broad core algorithm update. According to Google spokespeople, this update means that better content leads to higher rankings and that the goal of the update is to make content more relevant. Google pointed users to their Search Quality Rater’s Guidelines for direction on how… Continue reading What You Need to Know About the Google Algorithm Update and E-A-T Ratings

As a hearing practice, you need both new and returning patients. One of the greatest ways to attract new patients is online—using your website, social media pages, and other digital marketing strategies. However, even if you have a website and social media pages for your practice, your online presence might not be optimized for attracting… Continue reading Developing a Marketing Strategy for Your Healthcare Business – 5 Ways to Gain New Patients Online

It’s 2019, and there are more options than ever before for marketing your business. There are traditional methods – direct mail, radio and TV ads, billboards, and word of mouth – and there are newer methods – online ads, reviews, social media, and websites. If you do only one thing about marketing your practice in… Continue reading Why Local Businesses NEED Websites in 2019