Patient experience will make or break a practice. If the patients do not feel heard or supported, they will not return (and they will make
Alright, let’s do a quick check-in. The COVID-19 pandemic hit the United States and Canada in March 2020. Now, over a year and a half
Sometimes it feels great to hit the reset button—including on your website. While it is a good idea to update your website content regularly to
Is audiology a field of innovation? It depends on whom you ask. Some may think so because hearing aids are technological devices and new advancements
Have you considered using pay-per-click (PPC) to grow your business? How exactly does it work for hearing professionals? We will explore this in some depth
Let’s discuss the term “retail audiology.” Traditionally, audiology has largely been a service-based industry. Sure, you provide hearing aids, but the main draw for patients
Although running a business can be incredibly complex, it all comes down to one thing: giving your customers what they want. So, what do your
If you have learned much about online marketing, you may have heard the phrase, “Content is King.” Marketers have been throwing this phrase around for