Storytelling is a powerful tool in your marketing toolkit. Telling a story helps people understand why a topic matters and how it relates to them,
Everyone is talking about an upcoming recession. The past few years have been difficult for many businesses, and it seems there is no break coming
Are you familiar with what it means to be a “thought leader” in your field? Do you consider yourself to be a thought leader? Here
When it comes to shopping, modern-day consumers have no shortage of options. Many different retailers often carry the same or very similar products, so it
For a few years now, we’ve been told that over-the-counter (OTC) hearing aids are coming. Now, they’re officially here! While you may initially think of
With over-the-counter hearing aids recently becoming available, you may be considering making OTC devices available at your practice—or you might have already decided that you
In the business world in general, many businesses are struggling to stand out. It seems like many businesses offer the same thing, which makes it
After discussions that stretched over years and delays due to the COVID-19 pandemic, over-the-counter hearing aids have finally been approved by the FDA. While hearing