Man selecting projected button and selecting GDPR button

GDPR and What It Means for You

May 25, 2018

Companies and websites across the globe have been updating their websites and privacy notices for months, even years, to prepare for the May 2018 enactment

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A woman looks at a laptop among collagues

5 Reasons Why Digital Marketing is the Fastest Way to Grow Your Practice

May 21, 2018

Your practice deserves to thrive. As a dedicated hearing professional offering life-changing services, there’s no reason it shouldn’t — especially given the incredible number of

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Man pointing to highlighted SEO hexagon

How Well Are You Ranking? A Quick SEO Self-Audit

May 13, 2018

You don’t need to be an Internet-savvy or very technical person to have a website with great visibility online. You simply need to know the

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Woman is buying OTC hearing aids

Marketing Your Practice in a Post-OTC Hearing Aids World

May 7, 2018

Long before the Over-the-Counter (OTC) Hearing Aid Act was signed into law last August, hearing professionals across America were hotly debating its consequences. The legislation

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Contact form on your website

Contact Forms: Optimize Your Approach to Patient Inquiries

April 28, 2018

Chances are your website has some version of a contact form on it. Regardless of where it’s placed on your website, contact forms make inquiring

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Woman is frustrated while looking at her computer

How to Avoid Yelp’s “Not Recommended” Abyss

April 22, 2018

Consumer reviews are hard to ignore these days, covering everything from local pizza joints to orthopedic surgeons. With just a few taps on our phones

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Woman accesses her website using secure credentials

How Secure is Your Website?

April 17, 2018

Website security doesn’t tend to be a popular topic among small business owners. Sure, everyone knows it’s important, but it seems to be more of

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Person looking at graphs and tables about their website's traffic.

6 Website Traffic Metrics Worth Paying Attention To

April 8, 2018

Your website is the cornerstone of your efforts to be found by prospective patients online, and understanding how it’s performing is essential. Without analyzing the

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