After discussions that stretched over years and delays due to the COVID-19 pandemic, over-the-counter hearing aids have finally been approved by the FDA. While hearing
Attracting new patients or customers is a key part of your business—no one will argue with that. But it is even more important to keep
For years now, the audiology world has been preparing for the advent of over-the-counter (OTC) hearing aids. While the concept of making hearing aids more
Have you struggled to develop a cohesive team at your practice? With differing (and sometimes clashing) personalities, it can be difficult to maintain a constant
If you have done any reading about digital marketing in the last few years, there is no question you have seen a recommendation to use
When you think about how you measure the success of your online presence and content, what do you consider? Perhaps you think first of statistics
Do you remember the days of the punch card? This early form of a customer loyalty program featured a simple card—usually printed on simple cardstock—that
Content is everything when it comes to connecting with potential patients online. They want to feel like they know you, trust you, and that you