Why You Should Use Both Paid SEM and Organic SEO Strategies

October 24, 2019

All too often, companies rely on only one type of search engine marketing: either paid or organic, but not both. Doing so limits the online

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What Is the Difference between Content and Content Marketing?

October 17, 2019

You’ve probably heard the common online marketing phrase, “Content is king.” And it’s true – content is an essential part of an effective digital marketing

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How to Talk to Your Patients in a Language They Understand

October 10, 2019

Why are you an audiologist? Part of your answer probably has something to do with a personal interest in the audiology field. And that’s great!

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Breaking News! A New Program Offers Improved Hearing Aid Access

October 3, 2019

If you ask a layperson about the cost of hearing aids, they will likely tell you that they believe hearing aids to be fairly expensive.

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Content Marketing Visions for 2020

September 26, 2019

As a hearing health care professional, it is your job to care for your patients and ensure they receive appropriate, personalized treatments. However, you also

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How to Use Customer Experience as a Marketing Tool

September 19, 2019

While you have many marketing tools at your disposal nowadays, the ultimate one is customer experience. Customer experience outweighs online ads, social media, mailers, magazine

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How (and Why) to Reach an Older Demographic Online

September 12, 2019

Did you know that when Facebook was first created, only college students were allowed to join? However, by September of 2006, any person over the

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Audiologists’ Essential Role in Interprofessional Collaboration

September 5, 2019

As an audiologist, you play an essential role in contributing to interprofessional health teams. These teams are often organized in order to address conditions that

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