How to Use Keywords in Your Blogging Strategy (And 4 More Blogging Success Tips)

February 27, 2020

If you have done any research on web marketing in the last 10 years or so, you have probably heard that blogging can be a

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The Basics of Budgeting for PPC Campaigns

February 20, 2020

If you are working on growing your business online, there are likely a lot of moving parts that go into your marketing strategy. You have

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How to Learn from and Prevent Content Failure

February 13, 2020

As a hearing professional, you know that gaining new patients—as well as keeping your existing patients—is the lifeblood of your practice. In this day and

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The Top 5 Marketing Lessons We Learned in 2019

February 6, 2020

As we are beginning in 2020, you are probably reviewing and reworking your marketing efforts from 2019. You can learn from both your successes and

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The Interplay Between Creative Content & Logical Content

January 30, 2020

Black and white. Full and empty. Happy and sad. Light and dark. Forward and backward. Love and hate. You probably picked up on this pattern

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How Does Audiology Fit Into Public Health?

January 23, 2020

When you think about “public health,” what comes to mind? Maybe you think of immunization programs, community health centers, or healthcare designed for underserved populations

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Researchers Project a Greater Number of People with Hearing Loss & Shortage of Hearing Specialists

January 16, 2020

2020 marks the beginning of a new decade. This year promises to hold much in store, including the World Report on Hearing (WRH) at the

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What You Need to Know About AMPs

January 9, 2020

Odds are good that you have not heard of AMPs (accelerated mobile pages) before. And that is okay—because after all, you are a hearing specialist,

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