The traditional trajectory for business growth has long been displayed as a slow and steady rise of leads and sales. For decades, that classic, gentle upward slope was the hard-earned result of several marketing approaches: physical mailers, newspaper and other print ads, billboards, and radio or TV airtime.
But things have definitely changed. And these days, that gentle curve can look a lot more like a leap to the top.
The Internet and the incredible number of people now using it has completely revolutionized the way businesses market themselves to potential customers. The good news is that it’s often cheaper to advertise online and also much easier to analyze the effectiveness of any online marketing efforts. The flipside is that digital marketing is a rapidly changing landscape, making the learning curve for it nearly as steep as the potential it offers.
Luckily, specialized companies have swiftly formed to meet the need of businesses interested in marketing online. We created our digital marketing firm to specifically address the needs of hearing healthcare practices — the result of spending over two decades in the industry and acquiring a strong sense of what hearing professionals need to successfully leverage their presence online.
However, a surprising fact remains: the majority of hearing professionals have yet to take advantage of the immense potential that digital marketing holds for their practices.
Hearing professionals, on the whole, tend to keep quite busy serving their patients’ needs and staying abreast of the latest developments in hearing science and technology. There is also a pervasive sense of overwhelm among them when it comes to creating a website and digital strategy that generates much more than it costs. At AudiologyPlus, we get that. It’s why we’ve specialized in making effective online marketing easy to achieve for any level of savviness in computers or marketing.
The truth is, few hearing practice owners realize that adults age 65 and older are currently the fastest growing demographic on social media. Or that 95% of Internet users only click on websites showing up on the first page of search results.
Most hearing professionals have taken the time (and spent the money) to get a website for their practices, but few realize that just having a website is no longer enough. Your website needs to be part of a larger digital strategy for it to translate into actual patients through your door.
And once it is — the opportunities for growth are limitless.
Consider how many people in your community are currently in need of hearing services, but have yet to receive them. You’ve heard the stats before: 36 million Americans (and rising) are suffering from untreated hearing loss. With more than 93 million Americans looking for health information online each year, can you imagine if your website and services were what some of those online searches turned up? How many people reading about you and the information on your website would end up giving your office a call to learn more?
The quality of your website and digital strategy makes all the difference when it comes to whether your online presence is helping your business or not. Your website needs to be optimized to be found by search engines like Google. Your content needs to be keyed into what your target market is actively searching for online (i.e. what they actually want to know). And your reputation on various review websites, like Yelp and HealthGrades, needs to be actively monitored and managed. You don’t have to do this on your own, but you do need to be sure it’s done right.
At AudiologyPlus, we’ve created top-of-the-line digital tools, such as our proprietary ReviewMe website plugin, to deliver the results our clients are looking for. With over 20 years in the industry, we know where your potential patients are active online and what they need to see on your website to become your current patients.
We take pride in simplifying the process of digital marketing for our clients. We want you to keep doing what you do best — while we handle your online success. Work with us to see what’s possible.
